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Fujifilm has announced the launch of their new entry-level FinePix A850 digital camera, with availability to be declared sometime in July this year.
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The FinePix A850 features a Fujinon 3x optical zoom lens, an 8 mega pixels CCD sensor, and ISO 800 sensitivity at full resolution. The digital camera also features a 2.5-inches LCD monitor, 24Mb internal memory, power source 2x AA-size alkaline (included), 2x AA-size Ni-MH (optional), and AC Power Adapter AC-3V (optional).
The reason for featuring a 3x optical zoom lens is difficult to comprehend when the existing A820 comes with a 4x optical zoom lens, along with the A900 that also comes with a 4x optical zoom.
From the information released by the company, the only significant addition in the A850 seems to be the increased internal memory space, which again doesn't count for much when you have cheap memory cards available everywhere. But yes, this camera looks much better than other cameras in Fuji's A Series.
The A850 employs Image Intelligence processing, which is claimed to produce sharp images. Along with that, the camera features Image Stabilization, which was only found in high-end models till sometime ago.
The camera also has a movie mode, 30fps (frames per second) with mono-aural sound, and 14 selectable scene positions.
Fuji is one brand that has been overshadowed by the likes of Canon and Nikon in India. Blame it on weak promotion, the company claims. But owners of Fuji cameras tend to vouch for the brand in terms of price to performance ratio.
We couldn't get in touch with Fuji India's Sales Manager Harmeet at their Head Office in Gurgaon for the product's pricing and availability in India. Nevertheless, the company has announced that the FinePix A850 will be available through retailers this July onwards.
