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The project is supported by content providers like BBC and MTV Networks, and industry leaders including Cisco, Intel, LG Electronics, Motorola, Nokia, Toshiba, Sony Ericsson, and Samsung Electronics.
Shantanu Narayen, chief executive officer of Adobe, said that a consistent and more open platform for developers will drive rapid innovation improving the user experience to a great extent. The company noted that the digital explosion across multiple screens is raising consumer expectations for engaging experiences wherever and however they connect with content.
Web browsing on mobile devices is becoming commonplace, but delivering a consistent, rich Internet experience remains a challenge. To ensure an optimum user experience, software applications and video must work seamlessly across multiple devices and content must be easily available across these devices.
